Daniel Alshriky
Lead Product Design UI/UX & Researcher
About
Product design leader with 19 years in research, user experience and interaction design, currently focused on AI transformation and Extended Reality.
Experience spans aviation, education, real estate, e-commerce and fintech — including advisory work with startups and leadership of in-house design teams. Specialises in complex systems, bringing structure through user research, information architecture and design systems that scale across products.
Partners closely with developers, IT leaders and product managers, and designs interfaces in both Arabic and English.
UAE Golden Visa holder · Nationality: Saint Lucian
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Nineteen
Nineteen
Years, Plotted
- ADEK Aug 2022 — Now
- Carrefour UAE Jul 2021 — Jul 2022
- Dar Al Arkan Aug 2020 — Jul 2021
- Emirates Airline Jul 2018 — Aug 2020
- Emirates Airline Sep 2015 — Jun 2018
- Property Finder Mar 2014 — Jun 2015
- Argaam Investments Feb 2011 — Mar 2014
- Creative Link Studio Feb 2006 — Mar 2010
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Work
Work
Experience
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01 UX / UI Leader and UX Researcher
Department of Education and Knowledge — ADEKAug 2022 – PresentAbu Dhabi, UAE
- Lead a team of design specialists — product designers and a UX writer — driving innovation and AI transformation initiatives across ADEK's digital ecosystem.
- Develop and implement experience design strategies aligned with the organisation's digital transformation roadmap.
- Lead the creation of a parent-focused digital product using human-centred methods: persona creation, empathy models and user journeys.
- Create and govern design systems and guidelines, enabling scalable, high-quality user experiences.
- Supervise an iterative design process alongside UI developers and QA teams.
- Work with research and business leads to understand requirements, challenges and ambition.
- Conducted a UX audit aimed at improving the ADEK systems and the parents' mobile app.
- Provide design leadership, mentor designers, and guide teams on leveraging AI in human-centred design processes.
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02 UX Architect
Carrefour UAEJul 2021 – Jul 2022Dubai, UAE
- Worked with leaders to define the UX vision and its relation to business goals, creating consistent user experiences across products and platforms.
- Created and upheld user-centred design strategies and best practices, guiding teams in building intuitive, accessible interfaces.
- Conducted user research to inform design decisions, find pain points and uncover opportunities — yielding insight into the needs, behaviours and motivations of target users.
- Created information architectures, user flows, wireframes and prototypes detailing design concepts and functionality.
- Worked closely with cross-functional teams — developers, product managers and designers — implementing and improving designs based on user feedback and testing.
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03 User Experience Lead
Dar Al Arkan PropertiesAug 2020 – Jul 2021Dubai, UAE
- Head of design, leading a remote team across India and Poland.
- Defined and implemented an end-user support experience target and roadmap with product owners, focused on optimising content and its accessibility.
- Leveraged data analysis, user research and benchmarking to guide and develop best practices.
- Led content strategy, style guides and information architecture.
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04 Sr. User Experience Designer
Emirates AirlineJul 2018 – Aug 2020Dubai, UAE
- Worked with airport business leaders, business analysts and strategists to create solutions aligned with industry best practice — improving services and optimising the experience of target users.
- Conducted interviews, surveys and workshops with users to verify needs and help set and achieve business goals.
- Analysed and created workflow processes, user journeys and service blueprints.
- Prepared UX improvement proposals and applied design thinking to create innovative concepts.
- Delivered comprehensive analysis and review of user interface systems, highlighting probable optimisation and improvement.
- Created data visualisations and infographics guiding agents at Dubai Airport through new service instructions.
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05 User Experience Designer
Emirates AirlineSep 2015 – Jun 2018Dubai, UAE
- Led the design process and maintained visual and interaction consistency across multiple teams.
- Worked closely with operations, developers and project managers to create designs while incorporating customer feedback.
- Worked with training teams and the aviation college, assisting with the creation of training material.
- Created and managed design systems, behavioural guidelines and recommendations to enterprise application standards.
- Conducted research, usability testing and user interviews.
- Produced sketches, detailed wireframes and other deliverables communicating information and interaction design.
- Guided and supported developers to ensure the built product aligned with the approved design.
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06 UX/UI Designer and Front-end Developer
Property Finder FZ LLCMar 2014 – Jun 2015Dubai, UAE
- Gathered requirements from project managers and the marketing team to develop UI and marketing materials.
- Worked with web specialists including web developers and graphic designers on interaction and UI design.
- Ran the end-to-end process from research to UI design for a new CRM product.
- Demonstrated and collected feedback on draft sites.
- Designed brand identity guidelines and animation.
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07 UI Designer and Front-end Developer
Argaam Investments FZ LLCFeb 2011 – Mar 2014Dubai, UAE
- Analysed business requirements and technologies to align design solutions with objectives.
- Developed sitemaps and wireframes, and conducted QA to ensure an optimal user experience.
- Designed intuitive, user-centred products and contributed to front-end development.
- Built responsive layouts optimised for the platforms and devices of the day.
- Ensured cross-browser and cross-device compatibility, and implemented SEO.
- Created modern web pages using HTML5, CSS and JavaScript.
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08 Interactive Media Designer and Developer
Creative Link StudioFeb 2006 – Mar 2010Remote
- Designed and developed interactive web experiences, animated interfaces and rich media using Flash and ActionScript.
- Produced motion graphics, micro-interactions and animated brand assets for websites and marketing campaigns.
- Translated static concepts from designers and marketing teams into working interactive prototypes.
- Built and integrated front-end components using HTML, CSS and JavaScript, ensuring cross-browser and cross-device compatibility.
- Managed projects end to end, from storyboard and concept through delivery and client feedback.
- Optimised assets for file size and load performance without compromising visual quality.
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Capabilities
Managerial
- AI-driven design strategy — leading the integration of AI into design processes, workflows and experiences.
- Strategic thinking — aligning UX/UI objectives with business goals.
- Team mentorship and coaching — supporting junior designers and encouraging skill development.
- Research leadership — managing the user research strategy and ensuring research activities are carried out effectively.
- Decision-making — balancing user needs against technical and business realities.
- Design systems management — maintaining and growing a unified system across multiple projects.
- Handoff and collaboration in development.
- Workshop facilitation through discovery and ideation phases.
Principles
- AI transformation
- Animation and micro-animation
- Interface design — web, mobile, tablet, wearable, TV, kiosk
- Design operations (DesignOps)
- Design systems
- Empathy mapping
- Evaluation — findable, accessible, usable, credible, useful
- Information architecture
- Information visualisation
- Interaction design
- Mapping design
- Personas
- Service blueprints
- Task models
- User-centred design
- User journey maps
- User stories
- Wireframing
Toolkit
Design & collaboration
Adobe Creative Cloud
3D & spatial
AI
Rapid prototyping
Code & motion
Languages
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Education,
Education,
Certification
& Awards
Education
- Edexcel — Higher National Diploma, Business Administration and Management, General
- Project Management Professional (PMP) — training course, certificate of completion
- University of Michigan — Extended Reality for Everybody
Awards
- Emirates Airline Najm — Bronze
- Emirates Airline Najm — Bronze
- Featured on Behance — Branding
- Featured on Behance — Web design
Interaction Design Foundation51 courses
- Psychology of Interaction Design
- The Ultimate Guide to the Psychology of E-Commerce
- How to Sell Online — Emotional Design
- How to Make Products People Will Love
Meta
- Foundations of AR
- What is the Metaverse
Google
- Introduction to Augmented Reality and ARCore
- Foundations: Data, Everywhere
- Ask Questions to Make Data-Driven Decisions
- Share Data Through the Art of Visualisation
Awwwards
- Art Direction — secrets to creating unique web experiences
- Augmented Reality — design and prototype digital experiences for the real world
Domestika+10 more
- Designing Products of the Future
- Introduction to CMF Design — Colour, Material and Finish
- Introduction to Ephemeral Space Design
- Introduction to Visual Merchandising